WHY WE ASK FOR YOUR BUDGET

  • February 01, 2016
  • blog

Over the past few years at Vin Design Works we have received a large number of enquiries from customers requesting a new website.

People are often surprised that one of the first questions we always ask is “Can you tell us your budget?”. So why do we ask this question?

In this article I’ll explain the reason that we take this approach and we’ll discover how it has helped one of our clients ensure they maximised their return on investment on a recent site build.

 

Why we ask for a budget – the truth

At Vin Design Works we’ve found that being upfront about money is best for both us and our clients. Engaging a web design agency is a business transaction. For that reason we want our clients to know that we’re comfortable talking about money and we’ll always be transparent and fair in our dealings.

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Contracts and why you need to include a kill fee

  • August 24, 2015
  • blog

Contracts and why you need to include a kill fee

Basically, a kill fee is a clause in your contract that says that if the client decides to back out or terminate the project mid-way through, after a contract has been signed and project begun, then a fee to “kill” the contract must be made. I recently worked on a project that did not include a kill fee, and unfortunately it cost me time and money.

What’s that you say? You don’t have a contract? Well that’s a topic worthy of it’s post (or several) of it’s own. I’ll just say this for now: If you’re not working with a contract in hand, you are not acting like a professional. Get a contract in order now!

Had I set it up the contract correctly, with a kill fee, the pay structure should have looked something like this:

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What is Brand Position and Why is it Important.

  • March 28, 2015
  • blog

What is Brand Positioning?

Brand positioning is what your customer thinks of when they think of your brand.

More importantly, it’s how your brand is perceived in the context of what the alternatives are or might be. Why is this important? Because it can be the differentiating factor between choosing one product (yours) vs. another.

Volvo is a famous example of using positioning well. Volvo’s brand positioning is “safety”. They have managed to own that word in the car category. Ask anyone what the safest car out there is and (in their minds) Volvo will be at or near the top of the list. Volvo “owns” that positioning in our minds and anyone looking for a safe car, will give Volvo a good look.

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Does My Business Need Brand Identity Guidelines?

  • March 13, 2015
  • blog

Does My Business Need Brand Identity Guidelines?

Sometimes you need to refer to the user manual to get it right and your brand is no different. It too needs a set of instructions in order to operate correctly. It’s not enough to just design a great brand, it also needs to be well managed.

Brand guidelines are used to instruct users on the correct way to to apply the brand across a variety of applications. Consistency breeds recall and recognition which supports your brand. Generally speaking, every brand should have guidelines of some form, but more importantly is the reason behind it; consistency.

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What Goes into Design Pricing?

  • February 06, 2015
  • blog

Clients often come to me with the question of how much a web design or identity design costs. One thing worth stressing is that a lot of time and effort goes into crafting a successfully designed brand identity. So here’s a bit of what I take into account when pricing design work.

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Is Your Business Committed To Great Design?

  • February 06, 2015
  • blog

Here’s a nice short article on Forbes.com written by Adam Swann about the value of good design, and how companies like Apple have invested in design to climb to the top.

Design-oriented organizations invest in thinking this stuff through. They put design at the heart of their company to guide innovation and to continually improve products, service and marketing. They recognize that a great design leads to differentiation, customer loyalty and higher profits.

 

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How To Name Your Business – A Naming Process

  • February 06, 2015
  • blog

Struggling to find a name that works for your company?

You’re not alone. Naming a company is hard.

If you can’t think of a name, this will help. What I’m about to show you is the system I use for naming a business. Notice I said system right? That’s because without a process, choosing a name for your business will to take way longer than it should.

I use a naming system based on 7 key brand naming rules to find a name that works. These rules help me quickly narrow down the field so I don’t waste time going around and around in circles on options that just aren’t going to work. The key here is to avoid paralysis by analysis and instead get outside your head with rules to help you move on.

This is also really good when you have a couple of partners and you’ve come to a stalemate. Using this framework will give you a system to measure the different names.

Step 1. Brainstorm a list

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