What Goes into Design Pricing?

  • February 06, 2015
  • blog

Clients often come to me with the question of how much a web design or identity design costs. One thing worth stressing is that a lot of time and effort goes into crafting a successfully designed brand identity. So here’s a bit of what I take into account when pricing design work.

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Is Your Business Committed To Great Design?

  • February 06, 2015
  • blog

Here’s a nice short article on Forbes.com written by Adam Swann about the value of good design, and how companies like Apple have invested in design to climb to the top.

Design-oriented organizations invest in thinking this stuff through. They put design at the heart of their company to guide innovation and to continually improve products, service and marketing. They recognize that a great design leads to differentiation, customer loyalty and higher profits.

 

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How To Name Your Business – A Naming Process

  • February 06, 2015
  • blog

Struggling to find a name that works for your company?

You’re not alone. Naming a company is hard.

If you can’t think of a name, this will help. What I’m about to show you is the system I use for naming a business. Notice I said system right? That’s because without a process, choosing a name for your business will to take way longer than it should.

I use a naming system based on 7 key brand naming rules to find a name that works. These rules help me quickly narrow down the field so I don’t waste time going around and around in circles on options that just aren’t going to work. The key here is to avoid paralysis by analysis and instead get outside your head with rules to help you move on.

This is also really good when you have a couple of partners and you’ve come to a stalemate. Using this framework will give you a system to measure the different names.

Step 1. Brainstorm a list

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